Are You Solving the Right Problem?
Marketing Strategy

Are You Solving the Right Problem?

Are You Solving the Right Problem?
Marketing Strategy

Are You Solving the Right Problem?

The rigor with which a problem is defined is the most important factor in finding a good solution. Many organizations, however, are not proficient at articulating their problems and identifying which ones are crucial to their strategies.

They may even be trying to solve the wrong problems—missing opportunities and wasting resources in the process. The key is to ask the right questions.

 
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